Tide and Procter & Gamble have complex analytics requirements across multiple high-traffic brands which can make tracking visitors difficult. Procter & Gamble wanted to determine the effectiveness of Tide’s paid search marketing campaigns across numerous domains and microsites and compare that to other traffic sources. They also wanted suggestions on what they could do to increase the effectiveness of their websites and microsites.
I implemented custom Google Analytics cross-domain tracking. I also provided actionable insights about which of Procter & Gamble’s Tide Brand websites’ and International Microsites’ landing pages were performing best and more importantly, which pages and sites could be improved to decrease bounce rate and increase conversions. I also provided guidance on best practices to improve those pages.
Increased conversion rate 50% by addressing problems on landing pages. Cut bounce rate in half on key landing pages with landing page optimization suggestions.